The operational analysis aims at a holistic view of the company. We often use the SWOT analysis (strengths, weaknesses, opportunities, threats) for this purpose.

The SWOT analysis helps:

• Identify strengths, reduce weaknesses
• Use opportunities, recognize threats
• Reduce friction losses and lower costs
• Analysis of the process landscape and the organizational structure

By means of a revenue-oriented operational analysis

• Identify sales and cost potentials
• Put the business to the test
• Specific recommendations for action are derived
• The profitability of the company is strengthened.